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University of Edinburgh Business School
29 Buccleuch Place, EH8 9JS Edinburgh, United Kingdom
Michelle Brown makes a welcome return to the E Club to draw upon her 20+ years of experience in the PR industry to give insights into how entrepreneurs can make the most of PR.
In her presentation, Michelle will cover the following points including, how to create a PR story and stand out from the crowd, how the media works and how to maximise exposure across all media platforms, on a limited budget. She will also illustrate her talk with case studies and will answer questions from the floor.
Michelle will be joined by Ali Wyllie, Founder of Run the Sights who will provide examples of a good PR story. The event is free but you must register to attend.