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University of Edinburgh Business School
29 Buccleuch Place, EH8 9JS Edinburgh, United Kingdom
Join this highly practical course where future digital leaders will use a ‘business first’ rather than a ‘technology led’ approach to explore the why, what, how and who of digital transformation strategy, implementation and performance measurement.
You will be pushed to become not just a future digital leader, but a responsible leader. You will develop your understanding of the digital and social media revolutions and be supported to consider the ethics of digital business, codes of conduct and data protection.
By using a practical approach you will gain the key skills and confidence to develop, implement and proactively manage digital transformation strategies within your organisations, at both a UK and international level.